Evaluating the public perception on domestic electricity tariff structure | Survey

Monday, November 11, 2013



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 1. Purpose of the Survey

The EESoc panel discussion was initiated with the purpose of serving the power sector with an unbiased and a fruitful discussion regarding a timely issue. Considering the prime importance prevailing in the national power sector, the theme for the year 2013 is suggested as “Towards a rational consumer tariff”. The panel will provide suggestions on how Sri Lanka can move into a more rational tariff structure.

As we believe, the suggestion would definitely be a technically sound and feasible one considering all the engineering and economic aspects in the field. This survey is proposed with intention of integrating social aspects to this proposal to be suggested.

Whatever the suggestions, acceptance of this ultimately depends on the consumer perceptions and their impression on this change. Requirement of a change management programme is a highly essential and important aspect especially in Sri Lankan context. This can be achieved by conducting an effective communication between supply side and consumers, providing accurate information to consumers.

Before moving to a change management program, it is necessary to understand their interest, knowledge, behaviors, beliefs and attitudes towards the electricity pricing. EESoc is expecting to proceed this survey with the intention of all of above mentioned purposes, in collaboration with the EnergyzEE team.

2. Objectives of the Survey

  • Prepare the sample to represent the actual population based on the consumption of units.
  • Educate people on the different tariff structures and get a feedback (comments) on the tariff structures according to their personal views.
  • Get the public perception on the relationship between electricity cost and electricity tariff.
  • Evaluate the understanding of the public about the load profile in conjunction with electricity tariffs.
  • Evaluate according to the public perspective what communication channels are best suited to convey information about tariff and how those media could be effectively utilized

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